For the time scale i am not going to put in order to i did not following that....in some timeee...i do not to lie myself..
Introduction
Shopping is a popular activity for tourists especially in the UK there are many brands selling in London high street. International tourists sometime coming for shopping is the main reason. While the significant of tourism shopping is renowned, and all tourist destinations are provide variety of shopping facilities for a good shopping experience to tourists on vacations and trips.
Shopping has become a leisure activity in the UK. Mintel (2011) shows that 84 per cent of the UK's populations love shopping and browsing for goods in person, while 60 per cent of people who using internet, shopping and browsing for goods online. England has got sophisticated retail environment, also Sunday trading and extended opening hours to the shopper's convenience.
Designer brand, antique, electronic also local produce tourists can shop in England. It said that UK is a nation of shopkeepers. London is a continuous leader in modern fashion trends, and the place to be for a shopping at the weekend. Antiques shops are varieties of antique land peppered across the country while farmers' markets have become a attach attraction.
Most tourists from the Far East visit the UK, there are many of tourist attractions that they can do and go to. British Museum, Buckingham Palace, Lake District, Leeds Castle, etc. Therefore, International visitors seem to be end up with shopping.
There is an increasingly important that retailers and shopping destination managers to attract leisure shoppers and in this research report provides the basis knowledge about what consumer needs, wants and expects of their leisure shopping experiences. Detailed research in this report identifies tourist which is like to shop for satisfaction and enjoyment, including a day out and the different behaviors in the context of the leisure shopping is primary activity options available to them and what the other thing they might be doing with their time.
Research aim and objectives
To identify, describe and produce an analysis of the interacting factors which influence the tourist behavior in London and to develop associated theory.
London is the popular city that no one does not know if talking about Big Ben but the other reason for tourists coming to London Is shopping. Shopping is seemed to be a part of tourist activity as Timothy and Butler (1995) talk about shopping is not only a regular activity for tourists but shopping can be a major motivation for some of travels propose. Also the trip would be good if tourists travel as a cross border trip. As it can be seen form a huge number of international tourists in London, I would like to research that why do they love buying goods in London? How shopping is part of tourist behavior. The other related content is how shopping adds to visitor satisfaction.
In this project, I will explore what is the reason of tourist shopping in London the factors that can influence tourists to come to shop in London. In particular, I will focus on how shopping can make power to tourist satisfaction. The tourist shopper consumer analysis which is indicating by trip typology, age and gender.
The relationships and identities of individual tourists and behavior of the activity, and how their interaction in shopping places (e.g. shopping motivation, shops attraction, and tourist satisfaction). Such a study should give penetration into the tourist shopping, an action that is rapidly gaining in popularity and acceptance. Also, the research will test the effectiveness of a point of view that is developed in the shopping venues.
Background to the study
I will carry out my study of why shopping is the main activity for tourists. I am a woman, women love shopping but in this case I mention to the international tourist shopping in London. All the time I go out on the road there are so many tourists in London and I am interested in what they are doing and what do they expect to do on their holiday. Therefore, I come from Thailand, many of my friends coming to London as a tourist but the only thing that they wanted to do is shopping. Brand name shopping is so popular for international tourists.
Therefore, Moscardo (2004) states that the major activity of tourist is shopping and the role of shopping for tourist and leisure activity has just begun increased in academic consideration.
However, according to research and surveys conducted by Jung Oh et al (2004) has been mention in scope of the understanding of tourist expectation and behavior is better develop in product and service to tourists need and experience. This needs to be addressed if the necessary for a small country, the UK has a tourism industry that time after time ranks between the world’s top ten. Nowadays, the UK’s inbound tourism industry is cost over £16 billion, at the same time as in terms of travel and tourism demand, the economic involvement will increase from an adequate £185 billion, as it was in 2006, to £330 billion by 2016 (Mintel, 2011).
Justification for the study
Tourism is broadly recognized as one of the world’s biggest industries. Shopping and travel go hand in hand for generating income for the country. Because competition for consumer consideration and share of flexible spend increases it is gradually more significant that retailers and shopping destination managers can engage and draw up “leisure shoppers” and the most research in the improving of understanding about what today’s consumer wants and expects of their leisure shopping experiences. Research in the most reports identifies those shoppers like to shop for pleasure and enjoyment, as part of a day out is including, and the differential behaviors in the circumstance of the leisure shopping options accessible to them and what else they can be doing with their time
Tourism is broadly recognized as one of the world’s biggest industries. Shopping and travel go hand in hand for generating income for the country. Because competition for consumer consideration and share of flexible spend increases it is gradually more significant that retailers and shopping destination managers can engage and draw up “leisure shoppers” and the most research in the improving of understanding about what today’s consumer wants and expects of their leisure shopping experiences. Research in the most reports identifies those shoppers like to shop for pleasure and enjoyment, as part of a day out is including, and the differential behaviors in the circumstance of the leisure shopping options accessible to them and what else they can be doing with their time
According to World Tourism Organization (2011), the UK is the world’s seventh most fashionable tourist destination. In spite of the weather, the expenditure, arrivals continue to grow up, involved of a good mixture of culture, scenery and smart promotion of each shop. The development of London city for the 2012 Olympic games present new opportunities for extension. Most people look at how the diverse organisations of inbound tourism industry are attracting overseas visitors, how the UK is performing compared with competitor destinations. Also gazing in how the market has changed and outlines in the future developments.
